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Technology gives brokers deeper insights into customer’s CRE interests

For decades, commercial real estate marketing has focused on properties — not people.

Randa McMinn, senior vice president of integrated marketing at Ten-X, knows this well. Before she started working with the digital CRE platform, she spent close to a decade leading marketing teams in commercial real estate.

In that time, she learned a lot about marketing strategies that worked and where there were opportunities for improvement.